Chamber Membership Brings Credibility to Your Business

  • Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
  • A national study by the Schapiro Group, an Atlanta-based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members:
  • Consumers who are told that a business is chamber members are 51% more likely to be highly aware of it and 57% are more likely to think positively of its local reputation.
  • When consumers know that a business is a member of the local chamber of commerce, they are 44% more likely to think favorably about it.
  • Consumers are 63% more likely to buy goods and services in the future from a company that they know is a member of the local chamber of commerce.
  • When business decision-makers know that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.
  • Regarding the chamber’s impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic growth.

 

 

 

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Saturday, January 10, 2015