Vision for the City of Rohnert Park

Achieving Success for Rohnert Park
A clear & distinct picture of an achievable future for the Rohnert Park

Goals & Objectives

Rohnert Park Chamber of Commerce

Success through Communication, Harmony and Cooperation

Vision

Economic development program offers an integrated approach of programs and services to support the creation of new businesses, the expansion of existing businesses within the city of Rohnert Park, and the attraction of companies that offer high impact jobs and share the community’s values.

Rohnert Park is at a critical decision crossroads in its growth and development.

It seems obvious that Rohnert Park is at a critical decision point in its continuing growth and development. We are facing not only our community crossroad but also the upheaval of our social, political, environmental, and economic global challenges. These changes are forcing us to respond in new and different ways because it seems that anything is possible if we accept the challenges and find solutions cooperatively.

This document is intended to be used as a compass, a flexible guide to be used as circumstances change in the community and globally. We may know the right direction to move, although we may not see clearly the exact road to take.

Working together as leaders of our community and being totally committed to our economic growth should help us make the right decisions as we move forward.

Clear Long-Range Goals

1. Protect and enhance Rohnert Park’s unique qualities as a city

2. Nurture and help grow existing businesses and jobs in the community

    a. Enable reasonable expansion of existing businesses through appropriate zoning, ordinances, and annexation. (Many businesses will be forced to move out if they cannot find room to expand)b. Provide adequate infrastructure and resources including water, waste treatment, roads an public transportationc. Support a helpful, cooperative, "can do, business friendly" attitude at City Hall and in the business communityd. Further streamline and expedite the development approval process with the realization that unnecessary delay ultimately costs city consumers huge amounts of money

e. Support Chamber management of the Economic Development Action Plan and encourage the city to allocate the resources necessary for the program to succeed

f. Eliminate unnecessary, overlapping and contradictory regulations

g. Continue to work at the state level to develop a business friendly environment in California

3. Support and promote Sonoma State University and our two junior colleges

a. Continue to build closer working relationships with the City, Sonoma State University, and the two junior colleges

b. Work together to develop a high-tech research park that harnesses technological innovations

c. Continue the work with Sonoma Mountain Business Cluster to develop business in the incubator so that small start-up businesses may develop new ideas into products

d. Support the development of a continuing education/conference center to help the University and the community colleges maintain ties to industry

e. Join junior college training and business community needs to create new programs to better train skilled workers

4. Support and promote Sonoma Mountain Village (SMV) and Sonoma Mountain Business Cluster (SMBC) by helping to attract select groups of environmentally conscious future-oriented companies

a. Work to attract future-oriented businesses to Rohnert Park which would have natural ties to Sonoma State University in such areas as communication, computer technology, entertainment, regional office headquarters, new material research, robotics, and environment businesses. Join with Sonoma State on their recruiting efforts.

b. Make sure adequate resources and infrastructure are available when needed

c. Recognize shifts of the post-industrial age by supporting zoning, regulations and land use patterns that are compatible with industries of the future

5. Support and promote the office building in our Core Area

a. Work to attract future-oriented businesses to Rohnert Park which would have natural ties to the Core Area office building complex in such areas as communication, computer technology, entertainment, regional office headquarters, new material research, robotics, and environment businesses. Join with Sonoma State on their recruiting efforts.

b. Make sure adequate resources and infrastructure are available when needed

c. Recognize shifts of the post-industrial age by supporting zoning, regulations and land use patterns that are compatible with industries of the future and our buildings built in the 80’s

6. Develop Rohnert Park as a destination for businesses looking to relocate and tourism

a. Encourage development of destination marketing that promotes Rohnert Park as a Tourism Destination with our many recreation facilities

b. Protect the area’s air quality, scenic beauty and character recognizing that these environment attributes are also primary tourist attractions

c. Continue City support of the Spreckels Performing Arts Center and the Green’s Music Center. Work with both groups to promote arts oriented tourism, new arts events and other special events and support the development of other performing arts venue

d. Develop additional meeting and conference space, if required, to tap into the medium size conference and continuing education markets

e. Develop and implement a more aggressive tourism marketing program to more successfully compete for tomorrow’s desirable tourist

f. Encourage the promotion of the wine industry as a key attraction for tourists into Rohnert Park with the "you can do it all from here" marketing campaign

7. Grow Rohnert Park as the retail and service hub of Sonoma County

a. Protect and enhance the shopping center areas in Rohnert Park as multi use restaurant, entertainment, shopping area and civic and professional centers

b. Work to implement a central downtown concept plan that gives tourist a place to learn about the community and region

c. Continue targeting and attracting major destination retailers that have large regional drawing power

d. Develop a marketing image campaign for businesses within Rohnert Park to promote the "Shopping Rohnert Park" Campaign

8. Improve the infrastructure of our community and fairly distribute the cost of their improvements

a. Work to ensure that development fees and levies imposed on new and expanding businesses are fair and broad based

b. Encourage the City to recognize that most major developments will require some degree of City participation and/or collaboration

c. Continue to advocate for water and sewer implementation plans that match the growing economic needs of Rohnert Park

d. Build a working relationship with the County Regional Airport working to expand passenger air service and a commuter service to and from Rohnert Park

9. Promote and enhance opportunities in the community

a. Support and help Green Music Center become operational

b. Support and enhance Spreckels Performing Art Center to provide art both for the community and tourists

c. Support the attitude of Rohnert Park as a business friendly community

10. Provide adequate workforce housing

a. Support diversity in size and type of housing production to provide workforce housing

b. Help the community understand the perils, including traffic congestion and pollution of not taking a proactive stance for more affordable workforce housing

11. Determine, adopt, and support Growing Smarter Principles that provides a working blueprint for economic growth and development


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Saturday, January 10, 2015